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Today Interval House and KBS’s new Cause Company launched a PSA campaign in response to the recent swell in news coverage of high profile domestic violence incidents.
As Canada’s first shelter for abused women, Interval House helps women and their children who escape violence to rebuild their lives and we raise awareness to eliminate abuse. In an unprecedented way, recent news has brought the issue of domestic violence to the forefront. We recognized that it was critical to seize this moment in time of rare public interest and to interrupt the conversation online and in the media. Our campaign aims to create a greater understanding of the issue and ultimately a way to help end the violence.
Everyone can make a difference and take action to end violence against women by:
Interval House is grateful for the extraordinarily generous support by kbs+ Cause Company and their partners who donated 100% of all costs to produce this PSA. Thank you to:
Agency – Cause Company, a division of kbs
Chief Creative Officer – Matt Hassell
Copywriter – Nimo Awil
Art Director – Stefan D’Aversa
Producer – Brenda Surminski
Account Lead – Marie Magnin
Director – Brett Blackwell
Production House – Cartilage, Inc.