The Technology has changed. The problem hasn’t.

laptop web.jpg

Their partners scroll through their text messages. They inspect their call logs. They demand Skype and FaceTime check-ins as proof that their wives and girlfriends are where they say they are. The rise of GPS tracking within devices also raises concerns. It’s the downside of smartphone technology: Abusive husbands and boyfriends have a new way to control their partners.

To mark our 40th anniversary this year, we worked with Toronto ad agency, UNION to create a powerful ad campaign. The ad looks like a typical smartphone commercial, but it’s a deliberate, dark spoof on sunny tech marketing.

You can view the ad here.